Carroll v. U.S. Supreme Court Case, Arguments, Impact

Carroll v. U.S. (1925) was the first decision in which the Supreme Court acknowledged an â€Å"automobile exception† to the Fourth Amendment of the U.S. Constitution. Under this exception, an officer only needs probable cause to search a vehicle, rather than a search warrant. Fast Facts: Carroll v. U.S. Case Argued:  December 4, 1923Decision Issued:  March 2, 1925Petitioner:  George Carroll and John KiroRespondent: United StatesKey Questions:  Can federal agents search an automobile without a search warrant under the Fourth Amendment?Majority: Justices Taft, Holmes, Van Devanter, Brandeis, Butler, SanfordConcurring: Justice McKennaDissenting: Justices McReynolds, SutherlandRuling:  Federal agents may search a vehicle without a warrant if they have probable cause to believe they will uncover evidence of a crime. Facts of the Case The Eighteenth Amendment was ratified in 1919, ushering the era of Prohibition, when the sale and transport of alcohol was illegal in the U.S. In 1921, federal prohibition agents stopped a car traveling between Grand Rapids and Detroit, Michigan. The agents searched the car and found 68 bottles of liquor stashed inside the car seats. The officers arrested George Carroll and John Kiro, the driver and passenger, for illegally transporting liquor in violation of the National Prohibition Act. Before the trial, an attorney representing Carroll and Kiro motioned to return all evidence seized from the car, arguing that it was removed illegally. The motion was denied. Carroll and Kiro were convicted. Constitutional Issues The Fourth Amendment of the U.S. Constitution keeps police officers from conducting a warrantless search and seizure of evidence in someone’s home. Does that protection extend to a search of someone’s car? Did the search of Carroll’s vehicle in accordance with the National Prohibition Act violate the Fourth Amendment? Arguments Counsel on behalf of Carroll and Kiro argued that federal agents violated the defendant’s Fourth Amendment protections against warrantless searches and seizures. Federal agents must obtain an arrest warrant unless someone commits a misdemeanor in their presence. Witnessing a crime is the only way that an officer can avoid getting an arrest warrant. That concept should extend to search warrants. Officers should have to obtain a search warrant to inspect a vehicle, unless they can use their senses like sight, sound and smell, to detect criminal activity. Counsel for Carroll and Kiro also relied on Weeks v. U.S., in which the court ruled that officers making a lawful arrest may seize unlawful items found in the arrestees possession and use them as evidence in court. In Carroll and Kiro’s case, officers could not have arrested the men without first searching the vehicle, making the arrest and search invalid. Counsel on behalf of the state argued that the National Prohibition Act allowed the search and seizure of evidence found in vehicles. Congress intentionally drew a line between searching a house and vehicle in the legislation.   Majority Opinion Justice Taft delivered the 6-2 decision, upholding the search and seizure as constitutional. Justice Taft wrote that Congress could create a distinction between cars and houses. For the Supreme Court at the time, the distinction hinged on the function of a car. Vehicles can move, leaving officers little time to obtain a search warrant. Delivering the opinion for the majority, Justice Taft emphasized that the agents could not search every vehicle traveling on public highways. The federal agents, he wrote, must have probable cause to stop and search a vehicle for illegal contraband. In the case of Carroll and Kiro, prohibition agents had reason to believe the men were involved in smuggling alcohol from previous interactions. The agents had seen the men travel the same route to obtain alcohol in the past and recognized their car. This gave them sufficient probable cause to search. Justice Taft addressed the interaction between a search warrant and an arrest warrant. He argued that the right to search and seize evidence could not be dependent on the ability to arrest. Instead, whether or not an officer can search a car is dependent on whether or not the officer has probable cause—reason to believe the officer will uncover evidence. Justice White wrote: â€Å"The measure of legality of such a seizure is, therefore, that the seizing officer shall have reasonable or probable cause for believing that the automobile which he stops and seizes has contraband liquor therein which is being illegally transported.† Dissenting Opinion Justice McReynolds dissented, joined by Justice Sutherland. Justice McReynolds suggested that officers did not have sufficient probable cause to search Carroll’s vehicle. Under the Volstead Act, suspicion that a crime has been committed does not always amount to probable cause, he argued. Justice McReynolds wrote that the case could create a dangerous precedent for random roadside searches and arrests. Impact In Carroll v. U.S., the Supreme Court recognized the legitimacy of the automobile exception to the Fourth Amendment. Building on past cases and existing legislation, the Court emphasized the difference between the search of someone’s home and the search of a vehicle. The automobile exception only applied to federal agents conducting searches until the 1960s when the Supreme Court ruled that it applied to state officers. The exception gradually expanded over the last few decades. In the 1970s, the Supreme Court abandoned Taft’s concern over the mobility of vehicles and adopted language surrounding privacy. Under more recent decisions, officers rely on probable cause to search a vehicle because the expectation of privacy in a car is less than the expectation of privacy in a house. Sources Carroll v. United States, 267 U.S. 132 (1925).â€Å"Vehicular Searches.†Ã‚  Justia Law, law.justia.com/constitution/us/amendment-04/16-vehicular-searches.html.

The Effects Of Video Game On Society - 1466 Words

For generations games have been an important part of our culture. Many of these games center on war and strategic tactics. Boys and girls have played soldier, Cowboys and Indians, Monopoly, or Chess . Through games such as these the future men and women of society learned strategy and the consequences of controlling and restraining themselves because their actions had consequences. However with the invention of the computer high definition graphics, these games, and many others have been created and gone digital. As technology has advanced, so has the realism that these games provide†¦ virtually. Now death and destruction can happen, cries of death and even the feelings of being hurt have all been virtualized so that it seems so real, but without any consequences. Today computer games, including violent games, are played by many to the point of addiction. Although there are many benefits to the Video game sales have rapidly grown over the past years. 43% of these games are considered Teen or Mature, and an additional 12% are considered Everyone 10+ . With statistics like these, one can only assume that many of the games that are being played are considered at least somewhat violent. According to the Online Education Center the average American gamer spends 18 hours a week playing video games. Even though only 65% of US households play video games, the average time spent playing video games per capita in the United States is 23 minutes a day. Several recentShow MoreRelatedVideo Games And Its Effects On Society1463 Words   |  6 Pages Movies, video games, music and television shows come in different genres. However, depending on age in regards to youth not just anyone is allowed to: watch certain movies, buy just any video game, listen to any music or watch any tv show. Sometimes they can see certain movies with a parent or guardian. Seeing violence in excess causes violent acts to take place in society because it gives ideas to viewers or listeners especially those who are young. This the reason there are ratings for mediaRead MoreThe Effects Of Video Games On Society1274 Words   |  6 PagesViolence in video games can affect ones mindset in so many different ways, where we don’t even realize it. For example playing â€Å"Grand Theft Auto† for a few hours will change your mindset. Even though it wouldn’t be in a tremendous way, but for a few minutes your mindset will think, â€Å"This game is so much fun, I want to steal cars, have police chase me, shoot at people, even steal helicopters †. According to Social scientists in the New York Times, Many studies have shown that this is becoming a majorRead MoreVideo Games And Its Effect On Society Essay1380 Words   |  6 Pagesthe 1970’s, video games in America have been controversial. Currently around 97% of America s children play video games in some form; from home consoles such as Xbox, to personal computers and mobile games on smartphones, even in an educational form, video games are nearly everywhere and bringing in big money. Around $21 billion is being funneled into a domestic video game industry. But what are these kids viewing when playing video games and how does that affect their role in society? A commonRead MoreVideo Games And Its Effect On Society1525 Words   |  7 Pagesâ€Å"The reason why people find it so enjoyable is that games are usually the right degree of challenging and the player takes an active role (unlike watching television) so there is an incentive to achieve† (Gee) . Ever since video games were invented there was an immediate attachment and an unwillingness to release them. They present chances to accomplish things one may not be able to do in their life, and provides an escape from reality. Video games also imprint and teach new skills to the gamers whoRead MoreVideo Games And Its Effect On Society980 Words   |  4 PagesAs a growing medium, video games are often associated with various negative connotations that have obfuscated its positive contributions made to society. As a result, the general public is unaware of how video games have shaped modern-day, some even consider it a meaningless teenager pastime, but this is distant from reality. Video games are important to society at large because they do not serve for entertainment purposes only, they are a major force in the economy, scientific research, and militaryRead MoreVideo Games And Its Effects On Society1588 Words   |  7 PagesSince the creation of Spacewar in spring of 1962, vi deo games have dramatically improved along with technology. It has become the most popular way of entertainment in modern civilization, but it also has become a subject of public concern regarding to its negative effects on peoples psychological and physical problems, especially in children and teens. Video games are now recognized by a study as an addiction according to the journal Psychological Science: â€Å"Researchers used data on 1,200 childrenRead MoreVideo Games And Its Effects On Society2285 Words   |  10 PagesFrom the inception of Pong to the latest chapter of the video game series Assassin’s Creed, virtual gaming has been scorned and shunned as a detriment to society. Older generations speculate that incessant gaming in young children insinuates violence, antipathy, lack of creative initiative, and develops an unhealthy isolation from the real world. However, in recent years, these postulates have been put to the test; a number of scientists have conducted ex perimentation in order to discover whetherRead MoreThe Effects Of Video Games On The Society859 Words   |  4 PagesAccording to a U.S Study by Rideout Et Al (As Cited in Anderson Bushman 2001.a), the popularity of video games is rapidly increasing. In a U.S study by Butchman Funk (As Cited in Anderson Bushman 2001.b), Around 60 percent of 4th grade girls prefer violent games and about 3 out of every 4 boys with a similar age also prefer ferocious ones. This essay will argue that violence in video games should be censored. For the purpose of this essay, violence can be defined as the physical force intendedRead MoreVideo Games And Its Effect On Society1298 Words   |  6 PagesIntroduction During the advent of video games, the world was taken by storm, as this new type of entertainment caught the attention and imagination of the populace; but as this attention grew, concern and scrutiny weren’t far behind. Controversy finally got its chance in the 1990s, when games finally upgraded to 16-bit, giving them the ability to depict realistic blood and gore in games like Moral Kombat; which was criticized for excessive violence, a reason Congress used to create the EntertainmentRead MoreVideo Games And Its Effects On Society1632 Words   |  7 PagesTechnology is a large part of modern society, especially in industrial society. Depending on who you ask, people are either in favour of the advancement in technology or some are against its progression arguing that people have become too reliant. Cellphones are one of the main forms of technology that people talk about most, questioning whether they are a good thing or bad. Many people are also concerned with the advancem ent in video games, worrying that video games are the cause of crime and violence

Funny in Farsi Immigration Free Essays

America has often been called â€Å"The Land of the Free†, where opportunities are like the bounteous fish caught at sea; the catch may be large or small, may come sooner or later. Just as the Gold Rush prompted for many miners to come about, the promising opportunities have prompted for immigrants to pour into in America. Although this chance for a new beginning has vastly beckoned immigrants, there are sacrifices immigrants must make along with newfound chances. We will write a custom essay sample on Funny in Farsi Immigration or any similar topic only for you Order Now Succumbing to social alienation is one of the sacrifices that immigrants must make. In the memoir, Funny in Farsi, by Firoozeh Dumas, and the studies of Djuro J. Vrga on Differential Associational Involvement of Successive Ethnic Immigrations: An Indicator of Ethno-Religious Factionalism and Alienation of Immigrants, the depths of social alienation and its influence on immigrants are reviewed. Dumas’ memoir describes the experience of an Iranian growing up in America, whilst Vrga’s study is applied to different sociocultural aspects of life immigrants may encounter. Cultural differences in morality, ethics, values and political standings all play an substantial role when discussing social alienation. However, more often than so, the Americans are the social alienators while the immigrants are the socially alienated. Though Americans were once so to speak—immigrants, as if Americans are rotten crops from the harvests of heritage, immigrants are the freshly picked fruits of culture and tradition, and a batch of flawless tomatoes obviously stand out amongst the rundown veggies. Firoozeh Dumas highlights the awkward feelings entailed with social alienation as a theme throughout the memoir. Dumas recalls on several occasions how uneasy and disturbing it is to be singled out, â€Å"I cringed. Mrs. Sandberg, using a combination of hand gestures, started pointing to the map and saying, â€Å"Iran? Iran? Iran? † Clearly, Mrs. Sandberg had planned on incorporating us into the day’s lesson. I only wished she had told us that earlier so we could have stayed home. † (Dumas 6). Merely because it was a tad unusual to have an Iranian family join the community, Dumas’ teacher decided it would be perfectly normal to use people of a unique heritage for the lesson as though they were show-and-tell puppets when they are after all, people. Daily ‘encounters’ with other Americans through Dumas’ experiences epict how the lack of geographic knowledge has further contributed to alienation and its bond with immigrants, â€Å" Inevitably, people would ask us where we were from, but our answer didn’t really matter. One mention of our homeland and people would get that uncomfortable smile on their face that says, â€Å" How nice. Where the heck is that? † (Dumas 37). Despite the seemingly minor extent of social alienation found in Dumas’ more humorous examples, the isolation of cultures does occasionally meet with a rather unreasonable but inevitable high tide. As the Iranian Revolution took place, the media fed its always starving Americans with the news that Iranians had violently taken a group of Americans hostage, â€Å" For some reason, many Americans began to think that all Iranians, despite outward appearances to the contrary, could at any given moment get angry and take prisoners. (Dumas 39. ) This kind of media induced prejudice created an unsafe social environment for Iranians, ultimately forcing them to lie about their ethnicities, â€Å" My mother solved the problem by claiming to be from Russia or â€Å"Torekey. † (Dumas 39. Other than lying about one’s ethnicity, finding and keeping a job was nearly impossible during these sorts of times, â€Å" Even worse, with the turmoil in Iran, the value of my father’s pension dropped to the point of worthlessness. At fifty-eight, my father found himself unemployed and with no prospects. Nobody wanted to hire an Iranian. †(Dumas 117. ) Coinciding with the urgency of unemployment due to societal prejudices, Djuro J. Vrga’s views on the matter are quite blunt, â€Å" An immigrant must make two kinds of adjustments: (1) to his own ethnic group, and (2) to the larger ociety. † (Vrga 239. ) Without restriction to the Iranian Revolution, Dumas’ experience and Vrga’s analogy reveal a now unearthed concept that social alienation is composed of both a minority and a versing majority. All throughout her life, Firoozeh Dumas was forced to contend to a traditional upbringing contrary to the contemporary surroundings she lived in. These two opposing factors were the necessary ingredients creating the recipe for social alienation, whereas if Dumas were not Iranian and born purely American there would be a missing ingredient. Even in marital matters, Dumas faced the same kind of discouraging social issues, â€Å" Francois and I had agreed that we would be married both in the Catholic Church and in a traditional Persian ceremony. The tough part was finding a Catholic priest who would be willing to officiate at a mixed marriage. † (Dumas 145-146. ) The interracial circumstances binding the wedding like a serpent does its prey, Firoozeh Dumas consistently meets with American shortcomings. In 1977, Washington, D. C. , Iranians were invited to welcome the Shah, or Iranian leader, who was cheduled to meet Jimmy Carter, a newly elected president. Unfortunately, anti-Shah demonstrators interfered with the event, â€Å"The demonstrators had crossed the road. They were stampeding toward us waving sticks with nails driven into them. People were screaming and running. Instead of Iranian flags, the lawn was covered with bloody and injured Iranians. My parents and I ran and ran and ran. † (Dumas 113. ) The segregation of Iranians uprooted into a violent and gruesome scene, agreeable with Djuro J. Vrga’s perspective on such issues, â€Å"The ethnic group is a social system through which its members atisfy many of their social needs and express frustration resulting from unsatisfied expectations and aspirations in the larger society. (Vrga 239. ) The larger society in Dumas’ case was composed of the anti-Shah demonstrators, whom successfully destroyed a political event with their distaste for Iranians. Regardless of the many stages social alienation has set, it appears that time has an influential hand when it comes to deciding whether the stage will be a dandy garden, or a gloomy swamp. Funny in Farsi is a memoir that not only shows how growing up an immigrant can be, but how t affects one’s social standings in society. Djuro J.  Vrga’s Differential Associational Involvement of Successive Ethnic Immigrations: An Indicator of Ethno-Religious Factionalism and Alienation of Immigrants serves only further in accentuating the conditional aspects an immigrant must face. Though social alienation may be a recurring theme in Dumas’ memoir, it is truthful and consequently a recurring theme in possibly any immigrant’s life. Humorous indeed, it could be Funny in Any Language; there are no restrictions on where social alienation might pop up, but Dumas provides a great example nonetheless. How to cite Funny in Farsi Immigration, Essay examples

Prometheus Bound Analysis Essay Example For Students

Prometheus Bound Analysis Essay A monologue from the play by Aeschylus NOTE: This monologue is reprinted from The Dramas of Aeschylus. Trans. Anna Swanwick. London: George Bell and Sons, 1907. PROMETHEUS: Think not that I through pride or stubbornnessKeep silence; nay, my brooding heart is gnawedSeeing myself thus marred with contumely;And yet what other but myself marked outTo these new gods their full prerogatives?But I refrain; for, nought my tongue would tellSave what ye know. But rather list the illsOf mortal men, how being babes before,I made them wise and masters of their wits.This will I tell, not as in blame of men,But showing how from kindness flowd my gifts.For they, at first, though seeing, saw in vain;Hearing they heard not, but, like shapes in dreams.Through the long time all things at random mixed;Of brick-wove houses, sunward-turnd, nought knew,Nor joiners craft, but burrowing they dweltLike puny ants, in caverns depths unsunned.Neither of winter, nor of spring flower-strewn,Nor fruitful summer, had they certain sign,But without judgment everything they wrought,Till I to them the risings of the starsDiscovered, and their settings hard to scan.Nay, also Numb er, art supreme, for themI found, and marshalling of written signs,Handmaid to memory, mother of the Muse.And I in traces first brute creatures yokd,Subject to harness, with vicarious strengthBearing in mortals stead their heaviest toils.Hearken the rest, and thou wilt marvel moreWhat arts and what resources I devised.This chief of all; if any one fell sick,No help there was, diet nor liniment,Nor healing draught; but men, for lack of drugsWasted away, till I to them revealedCommixtures of assuaging remediesWhich may disorders manifold repel.Of prophecies the various modes I fixed,And among dreams did first discriminateThe truthful vision. Voices ominous,Hard to interpret, I to them made known:And way-side auguries, the flight of birdsWith crooked talons, clearly I defined;Showed by their nature which auspicious are,And which ill-omenedtaught the modes of lifeNative to each, and what, among themselvesTheir feuds, affections, and confederacies.Touching the smoothness of the vital par ts,And what the hue most pleasing to the gods,I taught them, and the mottled symmetryOf gall and liver. Thighs encased in fatWith the long chine I burnt, and mortals guidedTo a mysterious art; of fire-eyed signs,I purged the vision, over-filmed before.Such were the boons I gave; and neath the earthThose other helps to men, concealed which lie,Brass, iron, silver, gold, who dares affirmThat before me he had discovered them?No one, I know, but who would idly vaunt.The sum of all learn thou in one brief word;All arts to mortals from Prometheus came.Such cunning works for mortals I contrived,Yet, hapless, for myself find no deviceTo free me from this present agony.

Science And Philosophy Essays - Epistemology, Philosophy Of Science

Science And Philosophy In my analysis of the philosophy of science, I will attempt to give an analysis of Aristotle's demonstration and scientific knowledge starting points and how they apply to his theory, his definition in sciences, and scientific enquires of the various questions posted as well as his ideals of explanation, which gives clear ideal of his theory points in his premises. Aristotle starting points of sciences are definitions, existence proposition and general logical truth, which can only be grasped and not demonstrated. They are not verbal but give inner or essential nature of natural kinds, pertaining to the science. From these stating points one may deduce valid syllogisms with further characteristics that necessarily have virtue of essential value, in comparation to Euclid's geometry who's starting points are definitions, postulates and common principles. Aristotle starting points, which is the axioms- the demonstrated truths are its propositions that have been proven. In order to acquire such a scientific knowledge of theorems demonstration must infers its validility from premises, which are true, necessary and unspurious. We think we possess we scientific knowledge, when we assume knowledge of the causes. This is not possible, because having scientific knowledge is being in this condition, and those who think they have this knowledge are not, but those who do really are. Which follows that anything of scientific knowledge cannot be otherwise. Nous (starting -points which are themselves knowable) grasps indemontratible starting points. Therefore, if scientific knowledge is what we say it is then demonstrative knowledge depends on premises of truth, which are primitive and immediate. The conclusion must give the true reasons of facts mentioned. Aristotle example of this is the nearness of the planets and why they do not twinkle. He argues that the starting points of demonstration are necessary because they are truth and demonstration knowledge comes from necessary starting points. Deductive starting points cannot be proven and do not have to be grasped ? these are called posits. A posit assumes that something is or something is not, a supposition; without assumption it is a definition. He is insistent in the usage of appropriate premises and methods of questions under discussuion, being that one cannot give proof by crossing over from another kind. Aristotle requirements for the premises of demonstrations have unwelcome consequences, because scientific laws alone gives no hope of the full explanation of individual events, being that any full explanation must include facts about environment and preceding conditions. Aristotle scientific enquiry proceeds that things in which we seek are those we know, which are the ?that', the ?why', whether something is, and what is. If knowing a proposition that is demonstrated involves knowing the demonstration of it then obviously we must then distinguish two types of knowledge ? ?weak knowledge' the enquiry, and ? strong knowledge', the discovery. Which gives confidence that some proposition is scientifically explicable. The important point being that at any given stage in scientific progress of laws and connections have provided the framework, which are guidelines to determine some newly observed conjunction of events is law-governed. Aristotle's ideal of explanations leaves us to make such additions and qualifications that are necessary to accommodate other essentials qualities of his theory. It seems unlikely to assume that such departures occur and such masses exits in the in demonstration starting points of science. In conclusion, it would be wrong to suggest that science is a matter of explanation, because science is also reasons derived from knowledge. It is not only concerned with good, but also with what is necessary. Science need starting points which must be demonstrated in order to provide proven theories. Nevertheless Aristotle is still venerated in the conscientious role he has played in defining scientific definition in theory, providing us with many of those starting points. He is still accredited today for many of his important ideas and concepts, which has generalized theories of sciences.

College Enrollment Process

College Enrollment Process Free Online Research Papers The First step to College enrollment is narrowing down the college youwant to attend. Once this is decided it is now time for The admissions process. During this time you are submitting applications for acceptance. It is best to research the college or University before applying. Learn what the institution has to offer you in your choice of study. You might want to contact a school Advisor to know what documentation is required for enrollment. When you gather all the proper documentation start filling out The application. Now that the application is finished submit it and what for acceptance. Second step of College Enrollment is Payment of Tuition. Your First choice is Financial aid, this is to help students who Otherwise can’t afford college be able to attend. Again contact a school advisor to get information on what is needed or what you Qualify for. Once given a go you must follow a few major steps. (1) Make sure you have all the proper documentation needed to Apply. (2) Independent students need their prior tax returns. (3) Dependents students need their parents/ guardian information. Most colleges or universities have a school code when applying for assistance,be sure to have it. Next go to the FASFA website Follow the instructions and begin to apply. You must establish a pin; this is a valid part of applying for id. When finish you will be able to print off a SARS report. Take the printed document to the school of choice, and they will tell you how much you can get.Another choice of payment is scholarships. There are several types of scholarships offered, so check into them. It is best to ask the college what type of scholarship, you might qualify for. You must know all the requirements necessary to receive the scholarship. Much type of Scholarships is offered in different types, so apply for all that you might qualify for. You might want to check with you local city, high school, even churches the offer some throughout the year. Receiving a scholarship has a lot of requirements, mainly maintain good grades. Keep in mind that to every one you ally for there are a hundred more applying for the same one. So be sure when applying to stand out to get notice. The Third choice of payment is cash; some have parents, who pay, others work hard to pay themselves. Those who pay there way through college have it much harder then those who don’t. It is a difficult task, because not only do they have to focus on school work, they also have to work. However it is best to exhaust options one and two before resulting to the third option. Once you’ve been accepted and tuition is paid college Life begins. Nevertheless, here comes the struggle of adjusting to a new lifestyle, making new friends, sharing a room, just being responsible for self. At this point you will learn quickly you’re not in High School anymore. Instructors at college are there to teach you, it is up to you whether or not you earn it. Most College Professors are willing to go at a steady pace, in order to help you with the transition form high school to College. Others are teaching that you are no longer a child but and adult. Also some schools offer extra curriculum actives such as sports and different clubs it will be up to you whether or not to join. Overall College life is a strenuous process It‘s a process that if you have the information needed it will pay off in the end. This journey in your life is not to goof around or slack off. These are years where you’ll meet new challenges and interesting people. Most of all this experience is when we transform from a kid to and adult. Experiences learned in college are the major stepping stones to a successful life. You will learn what being goal minded is all about so keep in mind that when you begin college life, be prepared, for all that comes with the changing process. Research Papers on College Enrollment ProcessStandardized TestingPersonal Experience with Teen PregnancyHip-Hop is ArtTrailblazing by Eric AndersonResearch Process Part OneRiordan Manufacturing Production PlanMoral and Ethical Issues in Hiring New EmployeesOpen Architechture a white paperThe Project Managment Office SystemBionic Assembly System: A New Concept of Self

Ethical Foreign Policy Essay Example | Topics and Well Written Essays - 3500 words

Ethical Foreign Policy - Essay Example In addition a global discourse of human rights is emerging, which in turn, reflects in a large number of international legal instruments.2 This discourse warrants intervention where rights are being abused on a large scale and where at the same time a global opinion in favour of democracy is observed. Why This is primarily because the "in time" availability of information makes the issue more sensitive since the natural instinct of "helping" in human nature is effectively activated. In addition due to a more accessible world people and governments (representative of the people) feel themselves to be more attached with the affairs of others as they directly or indirectly affect them politically, economically or sheer as per the national morality/psyche. This essay will first clarify ethical foreign policy. It will then examine foreign policy ethics and interests. Thirdly, it wills discuses how to construct ethical foreign policies in a government. Finally it will conclude that the most important points in the study, with a recommendation for any future work. It iWhat is ethical foreign policy It is not reflective of actual practice to posit a dichotomy between, on one hand, an ethical foreign policy, and on the other, a non-ethical foreign policy.3 The growing interaction amongst nation state at international canvass has made it impossible that the action of one state is devoid of the effect on other state. This existing interconnectedness of actions of one state and the effects on the other state had made it impossible to have foreign policy which is devoid of ethical strings. However, the depth and breadth of ethical paradigms might be different for different nations. Therefore, the issues are focused on rather how governments act ethically, according to certain criteria, and how they balance competing ethical claims. The governments must be pragmatic, because they cannot formulate foreign policy from a predetermined ethical standpoint.4 The pedestal of "ethical standpoint" has to be different for every government. The reason is that the intensity or the will to follow the ethical strings/viewpoints or even formulation of those, is directly proportional to numerous factors within the government which include military/economic might and the resultant fall out on the nation, of the event taking place. Example That is exactly what happened in case of Iraq War. To have a nuclear weapon, if seen from ethical stand point of protecting one's country, was justified from Iraq's point of view. However, US saw it as a direct threat to itself in particular and world in general. This led US to adopt pre-emptive strategy. On the other hand many of the world nations were not interested in US strategy as they were viewing the issue from the "ethical stand point" of engaging and resolving issue through dialogue with Iraq. Further, the resultant expected destabilization of the region and loss of life was not thought to be ethical enough by those nations. Reality is that US did go for the war because it had the

How to run a simulation company Essay Example | Topics and Well Written Essays - 2250 words

How to run a simulation company - Essay Example Fundamental areas within which marketing objectives may be theoretically defined include; Achieving marketing share growth or maintenance, the maintenance or important of profitability; establishing an opening market position and maximizing cash flow, harvesting. The most important marketing objective of starting a business is to achieve marketing share growth and be able to maintain it. Where the business is entering into a market where there are already established businesses, it is difficult to penetrate the market and worse to be the market leader. As such, the business should establish market strategies which will allow it to enter into the market and tactfully compete with other established companies without being ousted out of the market. Market expansion strategies should be aggressive and should include high levels of defense for the acquired market while expanding into the target market. The business objects to establish an opening market position by providing services and products which are highly perceived by the customers. This includes; identifying the departing point between the products of a company and other brands of the industry. The brands should not only be different but also be attractive and distinct from those of the rivals companies. The company should also determine the target market which they should be able to serve the best. This is done by analyzing their strengths and weaknesses. A market position is aided by conducting consumer analysis so as to identify what the consumer expect different what is being offered by the rival companies. Establishing a market position enables the business to survive despite stiff competition in the market. Simventure should object to increase their market share on the new products. The most effective way is providing high quality products at an affordable price which should be able to compete with the rival companies. Advertisement should also be used

Strategic Marketing Assignment Example | Topics and Well Written Essays - 2250 words

Strategic Marketing - Assignment Example (Zeithaml & Bitner, 2004; Daly, 2004). We Classification of industries or businesses facilitate some generalizations about appropriate marketing strategies for each classified group. The service sector has multiple varieties of businesses ranging from airlines, telecommunications to professional services to even one person businesses such as body masseurs. This multiplicity makes categorizations of services more tedious than physical goods (Samiee, 1999). Lovelock and Yip (1996) classified services into various groups. One important grouping was - People Processing Services: These services necessitate the customer's presence while the service is being provided. Most of such services are aimed or applied to people and so their presence is essential. In order to buy, use and appreciate these services customers must be ready to spend time, co-operating with the service operation (Lovelock, Vandermerwe & Lewis, 1996). Typical examples of such services are medical services, passenger tran sport, hotels, fitness centers and beauticians. It is the marketing of these services which is radically different from marketing of physical products. The focus of this paper is the marketing efforts of one such service viz.Hotel services. We have chosen Marriott Hotel's marketing efforts and examine them for their focus and propriety. The entire paper has theoretical support covering various aspects of service marketing. Peculiarities of Services A service is an activity or benefit that one party can offer to another which is essentially intangible and does not result in the ownership of anything.Kotler (2000) demonstrates that in the goods continuum the distinction between products and services is far from clear as one traverses from tangibility to intangibility. The lack of distinction is particularly prominent mid way through this continuum where tangibility and intangibility may gel indistinguishably. However the fact remains that the tangibility dimension of the offering is a critical distinction and can identify a service offering. For instance, in a hotel stay once the stay has been completed nothing tangible is left with customer for preservation except experience, hence hotel stay is a typical person processing service offering. Such an offering may have tangible dimensions to it like the complementary food and products; however it may be seen that most of these are 'consumed' and do not survive the stay. Even if so me tangible offering e.g. souvenirs etc does survive the hotel stay; it does not emanate from the main service but is only incidental to the service offering. On the whole the services retain their intangible and perishable characters in most offerings. Chief characteristics associated with services can be stated as below: Intangibility - Services are not physical. They can neither be possessed nor seen or felt. The tangible indicators of service are few, if any, and they are not good enough indicators to reduce consumer uncertainty. This increases the work of service marketers who must diligently determine how to effectively communicate the service process and the final outcome the

FedEx, its business environment and who they are

FedEx, its business environment and who they are Introduction FedEx, originally known as FDX Corporation is a logistics services company who pioneered the modern air/ground express industry in 1971. The founder of FedEx is Frederick W. Smith and it is based in the United Stated with headquarters in Memphis, Tennessee. The name FedEx is a short form  of the name of the companys original air division,  Federal Express, which was used from year 1973 until year 2000. (Wikipedia, 2010)   Under the respected FedEx brand name, FedEx is offering integrated business applications through operating companies competing collectively and managed collaboratively. There are FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks, FedEx Supply Chain and FedEx Services. With more than 290,000 employees, FedEx currently serves more than 200 countries which include in the Asia Pacific, Europe, Middle East, Latin America and North America. (About FedEx, 2010) FedExs mission is to produce the superior financial returns for shareholders by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Then FedEx has made a promise that customer requirements will be met in the maximum quality manner appropriate to each market segment served. Besides, FedEx will attempt to develop mutually rewarding relationships with its employees, partners and suppliers. (About FedEx: Mission Statement, 2010) FedEx and its business environment Technological environment Technology plays a very important role in delivery of the FedEx service. FedEx is setting the efficiency industry standard and customer service by using technology advanced and FedEx was do extremely well in anticipating and projecting demands of an environment that would depend and thrive on information. FedEx was the first to integrate wireless technology more than two decade ago and continues to develop and lead the industries in developing innovative wireless solutions. Hence, FedEx has developed an information systems network that enables customers and support personal to have wireless access anytime and anywhere. Then, FedEx implemented e-business application to improve the level of customer satisfaction as well as their overall transactions with the clients. The e-business system included a web or call centre service where the company can easily be informed of the status of the packages delivered. (About FedEx: FedEx Attributes Success to People-first Philosophy, 2010) Competitive environment There are two main competitors for FedEx which are DHL and UPS. UPS or United Parcel Service Inc. is the worlds largest  package delivery  company which headquartered in  Sandy Springs, Georgia,  United States. UPS delivers more than 15 million packages  a day to 6.1 million customers in more than 200 countries and territories around the world. UPS is well known for its  brown  trucks, internally known as package cars and UPS also operates its own airline based in Louisville, Kentucky where its World port air hub is also located. (Wikipedia: United Parcel Service, 2010) DHL Express  is a  division  of  Deutsche Post DHL  providing international  express mail  services which originally founded in 1969 and expanded its service throughout the world by the late 1970s. DHL expanded its services to countries that could not be served by any other delivery service, including the Eastern Bloc, Vietnam and the Peoples Republic of China. (Wikipedia: DHL Express, 2010) Cultural environment FedEx is more emphasized on a people-first philosophy, where respect for all people is a fundamental value and everyday business practice within the company. FedEx Corporation strives to create an environment where people can contribute and grow, and where the values of diversity are woven through the organization. Chapter 4: The Analysis of Customer Touch Points Types of customer touch points There are 3 types of customer touch points which are pre-purchase stage, purchase stage and post purchase stage. There are different ways and strategy that a company uses to set up these touch point with the customer in order to build a relationship. FedEx is also one of the companies that practice this customer touch point strategy. First customer touch point will be the pre-purchase stage which consists of 3 customer touch point method. The first one will be manageable communication tools such as advertising, public relations, point of sales materials, sponsorship and etc. FedEx have established many customer touch point in this area by using integrated marketing communication tools to build up relationship with the customer. Example: FedEx uses advertising tool to introduce the company and promote it product which is the delivery service that they provide are the best to the customer; Public relations tool is also in use where by FedEx held some press conferences or road shows to explain and demonstrate how well is their delivery service to the public customer; FedEx also having some sponsorship to quite a few major events around the world like Olympics, World cup and so on. Second are the non-manageable communication tools such as word of mouth, search engine, news cover and etc. Since these are non-manageable communication tools, FedEx cant control these tools but the only to create positive image is by producing good quality delivery service to the customer and satisfy them so that the customer will help spread some good word of mouth or even have a chance to get on some news cover page. Third are the company representatives such as salesperson, email, and recipient. If a customer wants to deliver a package by using FedEx service, they will need to encounter their salesperson, counter recipient or email to FedEx. Next , the second customer touch point will be the purchase stage which means that the customer making the purchase while come in contact with the company itself. Customer can purchase FedEx service by their e-commerce site, outlet store and confirm their purchasing order through fax or email that is very convenient for the customers. FedEx sells delivery services, so the main touch point from FedEx to the customer are the companys delivery truck, driver, delivery note and their employee. Customer can purchase the delivery service through FedEx website or directly through FedEx outlet and each parcel is attach with a location device that the customer can log on to FedEx tracking internet service to check whether the customer parcel is delivered successfully. The last customer touch point will be the post purchase stage where the company provides some after sales service to customer to ensure that the trading process is a satisfying experience for the customer. FedEx provides fine after sales service to the customer by providing complaint forms and calls to ensure that the customer that receives their delivery package will be in good shape and to improve on their service quality to ensure every delivery is up to the customer expectation. FedEx will also ensure the package will be delivered on time to the customer and the package will be in one good piece. If the package is damaged, lost or didnt received on time, customer can file a complaint to FedEx and FedEx will attain to the complaints. Track the experience along the touch points The objective is to track the experience at various customer touch points to develop an understanding of the customer thoughts and learn how the customer experience can be enriched. From above we know that there are 3 stages and each stage provides various touch points. The company need to track down the customer experience in each touch points to find out what information that the customer needs and what actual experience that they desire. The company can track the customer experience through the customer decision making process which consists of 5 stages: Need recognition, information search, and evaluation of alternative, purchase and post purchase. These 5 stages are categorized under the 3 type of customer touch point to help in tracking the customer experience. The first three: need recognition, information search and evaluation of alternative are fall under the Pre-purchase stage, while the other two falls under their respective stage. First, how FedEx gain need recognition from the customer? The answer is by advertising through the mass media like television, radio, internet and etc. By doing all these, customer will soon aware of FedEx and its delivery service. Next, after the customer needs recognition start, they will try to search for information about FedEx delivery services through word of mouth, internet search engine, counter recipient and etc. After the information search is done, customers will start evaluating FedEx delivery service and compare it against FedEx competitors such as UPS and DHL. The fourth stage will be the purchase stage where the customer purchases FedEx delivery service through internet, phone, retail outlet and etc. The package will be delivered after the confirmation of purchase based on how the customer chooses to be delivered. Once the package is delivered to the customer, post purchase stage starts. Customer will either feel satisfy or file up complaint to FedEx while FedEx need t o provide after sales service to ensure the satisfaction of the customer. Service Failure Reliability is very critical in service to every company but in all service contexts, service failure is inevitable because mistake or errors will always occur, nothing is perfect, what the company can do is to minimize the service failure. Especially for FedEx, a service company that sells mainly on their delivery service to the customer must up hold their service quality even though FedEx also will face service failure problems. Service failure occurs when the company service performance that falls below a customers expectations in such a way that leads and result into customer dissatisfaction. FedEx also occur service failure which create dissatisfaction to the customers. One of the cases is FedEx and its child company FedEx Ground having system differentiation, means that these two are two separate companies where FedEx cant manage or solve the problems or issues that occurs in the child company FedEx Ground. There are customers that facing some service problem with FedEx Ground because of their parcel wasnt delivered on time and somehow the parcel was found missing, the customers call up FedEx and ask for a solution but the FedEx staff just giving empty promises because FedEx cant interfere in FedEx Ground businesses although they are parent and child company relationship. When there is service failure, the company needs to think of a way, a strategy to response to it, to solve the problem, this is where service recovery happens. Service recovery refers to the actions that are taken by a firm in response to a service failure. FedEx provides money back guarantee service to the customer whenever there is a service failure occur, by doing this, FedEx hope to ensure customer will not feel dissatisfy with FedEx and continue using their service without spreading bad word of mouth that will result in negative image. FedEx also will attend to a customer complaint immediately to help the customer to solve his problem as soon as possible to maintain the customer satisfaction. Dissatisfied Consumer Behavior According to the Retail Customer Dissatisfaction Study 2006 by the Verde Group found out that 48% of the respondents reported that they will avoid a store because of someone elses negative experience, and for those who encountered problems, 33% said that they would definitely not or probably not return to the same company for their product and service. This shows that word of mouth can create a huge impact and influence on the company negative image; this can be referring as the exponential power of storytelling, as people tell the story of their bad experience with the company, the negativity is established and will grow eventually. There are some customers that encountered bad services with FedEx and this resulted in some serious issues. These dissatisfied customer wrote a post on their blogs or forums to express their feeling by telling the story that how they are treated by FedEx delivery services and they are also felt angry towards the attitude of FedEx customer service that do esnt treat them as important customer, so in the end they decided to change to purchasing FedEx competitor services like UPS or DHL. Service Guarantees What is guarantee? From Websters Dictionary, guarantee equals to an assurance of the fulfillment of a condition make by one individual to another individual. In the business context, a guarantee is a pledge or assurance that a product or service offered by a firm will perform as promised and, if not, then some form of reparation will be undertaken by the firm to the customers. Example: for tangible products, a guarantee is often done in the form of warranty. FedEx always stress out that their delivery service will be on time and they are confident and sure about this statement, but incident do happens, thats why FedEx offers service guarantee too to gain the customer confidence and belief in their delivery service. FedEx offers money back guarantee service to the customer if the package that they delivered didnt arrived to the destination within the promised time, customer can either request for a refund or transfer the money for the delivery service charges but under some terms and conditions. Chapter 9: The Hybrid Interface There are two types of hybrid interface which are people-led hybrid interface and machine-led hybrid interface. People-led hybrid interface People-led hybrid interface defined as an interface where interaction between human being and machine occurs in which people operate in the foreground and are supported by the machine (Rayport,2005). The interaction between human being with a machine can enhance the effectiveness or increase and productivity in the daily operation. The peoples who operates in the foreground and are supported by the machine needs to have the knowledge to manage and evaluate the state of the machine. For example, the people led interface incur when the FedEx driver driving the courier van to deliver goods and services to their ultimate customers. Hence, the interaction between the FedEx driver and the customers caused the FedEx driver to accomplish the task of delivering goods and services on time with enabling by the machine FedEx provide and deliver on time services to their customer in order to maintain the long term profitable relationship and develop the customer loyalty towards its company. Hence, FedEx has developed the innovation of the technology to support their daily operation. FedEx set up COSMO (Customer Operations Service Master On-line System) to monitor each stage of their delivery cycle. COSMO is a computerized packaged tracking system that allows the FedEx employees to key in the information needed by several ways (Technology innovation at FedEx, 2010). For example, FedEx customer service representatives key in the necessary information into COSMO by computer terminals to reach their customers, this mean that FedEx has apply the people-led hybrid interface where the customer service representative (human being) is enable by the COSMO (machine) to reach the customers. Besides, FedEx always giving supports and encourage their employees in order to allow them to be more innovative in the working environment and more confident in decision making process by providing quality results. FedEx is providing their employees to use the high technology hand-held tracker and the digitally assistant dispatch system (DADS). The hand-held tracker is used to records the information throughout the day and allow the couriers to scan the bar code on every waybill at each stage of delivery process. It helps to retain and transmit the information of the package such types of service required, destination and routing instruction as well as provide guidance to the couriers by a series of performance measurement. While, DADS is a small digitally assisted dispatch computer system that found in all couriers van to enable the couriers to administer their time and routes with high efficiency (Technology innovation at FedEx, 2010). For example, when the couriers return to the van, the information acquire is then downloaded from the hand-held trackers to the DADS in order to update the package location in the COSMO system. By using this type of people-led hybrid interface, it provides the customers a convenient ways to find out the time and location of their package. Hence, FedEx able to maintain positive control over its shipments and enhance their customer satisfaction by constant tracking with the interaction of the human and machine. Furthermore, FedEx develop its innovation technology by setting up the Command and Control system in their operation. Command and Control is the satellite to ground-level operation system which based at the Memphis SuperHub (Technology innovation at FedEx, 2010). FedEx used this system to act as a weather management tool and to check the traffic information in order to enable the FedEx Company deliver the package in any weather condition with the fastest and safest manner. For example, FedEx connect to over 750 customer service workstations, over 500 aircraft and traffic hubs around the world to ensure the coordination of inbound and outbound aircraft and thousands of delivery vehicles are in smooth condition and enable their employees to deliver the package on time to their customer to achieve customer satisfaction. Each types of hybrid interface used by FedEx Company have the benefits that improve the companys daily operation. People-led interface helps the front line employees of the FedEx to increase their work productivity and enhance the effectiveness and efficiency of their work. For example, with the high technology hand-held tracker, it helps the couriers to records and retains the information by scanning the bar code of the waybill in every stage of delivery process. Thus, it helps to increase the productivity and the efficiency of the work of front line employees. Besides, the people led machine interface helps FedEx to maintain their positive control over every single step of it shipment process to deliver the goods and services to the customers. It is because, when the couriers return to the van, the information is downloaded from its hand- held tracker to the DADS and immediately updated the package location in the COSMO system. Hence, it enables their customers to check their shipment status, delivery time and etc to provide 100% customer satisfaction. Furthermore, the interaction between human and machine interface enables FedEx to deliver goods and services to their customers with the fastest and safest route in any weather with the implementation of Command and Control system. FedEx using the NASA weather data and artificial intelligent to help the company selects the fastest, safest and most cost- effective way to deliver goods and services to the ultimate customer. The command and control system help FedEx to increase per capita output of their frontline employees and thus increase the quality of their interaction with customers. Machine-led hybrid interface Many business organizations have deployed the use of machine-led interface in their daily operation nowadays. Machine-led hybrid interface is defined as the interaction between the machine and human, where machines operate in the foreground and are supported by people (Rayport, 2005). It requires an output to ensure that the machine will always keep the user up to date in the progression of commands or execute commands in physical space. FedEx has set up 45 call centers in global to handle over 500,000 telephone calls from their customers around the world per day. FedExs call centre is a machine led hybrid interfaces that enable the machine (telephone) to be supported by the people (call centre representatives). It used for the purpose of receiving and transmitting a large volume of requests by telephone and is operate by the company to administer incoming product support or information inquiries from consumers. By setting up the call center, it allow the customers who prefer more personal touch than using high technology device and customers who need more in depth explanation and information about the shipping process to call and speak with the call centre representative regarding their problems. FedEx has developed its operation through online by creating their own company website and embedding the FedExs live chat into their official website. Through the companys web page, FedEx can connect with their customers and get their involvement into the chat room to engage the positive relationship between the company and their customers. When the customers need any further assistance or have any enquiries regarding their shipment status, they can use the Chat with FedEx function by fill in their personal details to start the chat session. Thus, the FedExs employees will reply the customer through this interactive chat medium immediately. Hence, with the interaction between FedExs live chat (machine) with the supported of the employees (human being), it helps the FedEx to improve their business operation to be more efficient and easily to get into the involvement with their customers internal process as well as enhance the customers relationship. The machine-led hybrid interface brings some benefits to FedEx such as cost saving and higher productivity. FedEx website allows the customers to track their shipment information or the status of the package based on the package number without calling to the service centre. Thus it helps FedExs service centre to operate more efficient and able to handle more than 100,000 tracking enquiries daily. Furthermore, the capability of the FedExs live chat was successfully helps the FedEx to saving up the investment cost of setting up more call centre. The machine-led hybrid interface leverage the human talents by distributing their personalities or the emotional intelligent in scalable way. Human being is excelling in conveying empathy and handling the exception; hence with the support of the frontline machine, it helps to increase the employees productivity by channeling their work more efficiently. For example, when the customers call to the service centre, the system will deliver the customer to the service provider via phone line. After that, the customer service representative will answer the call and handling the problem or enquiries from the customers and try to satisfy their needs and wants in a polite manner. Chapter 10: Delivering the Integrated Customer Experience Integration within Implementation Domains There are three types implementation domains: brand experience, interface and innovations. The brand experience it can help the organization build reputation and get awareness in connections with customers. It included company or brand name, logo, advertisement, and web design.( Rayport, F.J. Jawoski, J.B. 2005) -Brand Experience FedEx shows a global brand the fastest route to worldwide. In year 2009, FedEx has been honored as one of the 100 Best Companies to Work For in the United States. FedEx also has been ranked in Fortunes magazine as Global Most Admired Companies . -Logo FedEx has its own Corporation logos; each of it has its own version of the wordmark used for identification and branding. The FedEx name is incorporated as a simple distinct text-only typographic treatment to create a clear, visually memorable identity. For FedEx logo, the Fed is in purple and the Ex is in a grey for the overall corporation use. While, for the original FedEx logo had the Ex in orange. The FedEx wordmark is actually a notable hidden right-pointing arrow between the E and the X, which to emphasize the arrow shape. The concept of an arrow is to be promoted as a symbol for the speed and precision positioning, both FedEx communicative attributes. (Wikipedia, the free encyclopedia) Website has become a dominant technology. FedEx has its home page shipping resources source for everyone, so that customer could find out the information that the delivery services offer in their own region. FedEx website has created a quality website with full useful guidance and tools. In addition, a successful website should be able to lead the customers to take action. Such as, FedEx also allow the users to download FedEx Welcome Kit, so that it could help them optimize their shipping and manage account efficiently. -Interface Interface refers to the dynamic exchange of information in service that occurs between the company and the customers. Interactions with sales people face-to face, phone call, online chatting. ( Rayport, F.J. Jawoski, J.B. 2005) FedEx main focus is on customer service, so they will always have interaction with customers. If customer encounter any problems and make complaints they can even get to the customer support centre, faces-to- face interactions with FedEx staffs. The front office will handle the customer procurement and complaints. While, if customer have feedback or comments, they could email FedEx by select the appropriate service in order for a customer support representative to assist customers inquiry. -Innovations Innovations are a change in the product or services for adding something new that added features and benefits. The changes must increase product value, customer value, or producer value. The information about the package is just as important as the package itself. (Fred Smith, 1978). Today, FedEx provides customers access to real time information which has enabled new supply chain models and efficiencies. FedEx focus and improve built upon innovation and it continues to be an integral part of the FedEx culture and business strategy. The FedEx Innovation labs is an information technology project designed to create an atmosphere of collaborative thinking around critical technologies such as advanced optics for scanning, robotics, pervasive computing, biometrics, video object recognition etc.  The Labs house a research and development team tasked with looking at future technologies that have a 3-5 years production roadmap.   Integration across Implementation Domains Integration across implementation domains is more complex. It requires training program and expertise to create trustworthiness for customers. The Jobs at FedEx requires higher level of knowledge, experience, capabilities, and educated. FedEx need employs people with literature degrees, though FedEx might also need people holding with higher qualifications with MBAs. In addition, FedEx couriers receive roughly 50 hours of training per year. In order to maintain high quality service levels, training to be conducted by training professionals who understand the technicalities of the express transportation business. The courses from supply chain planning and logistics management to training on specific software programs, quality management and marketing sales. Linkages between the interface innovation To create linkages between the interface and innovation, the company must provide experiential encounters that are referred as dynamic, interactive, and innovative. ( Rayport, F.J. Jawoski, J.B. 2005). FedEx created corporate sponsorship and events. Beginning in 2007, FedEx became the title sponsor of the FedEx Cup, a championship trophy for the PGA Tour. FedEx is spent an estimated $44 million a year to sponsor the FedEx Cup, a full season of PGA Tour events culminating with a four-tournament playoff series to determine the top mens golfer, also Golf Digest reports. FedEx is trying to reach executives and other corporate decision makers. The PGA Tour has all the professional golfers from worldwide and its events are broadcast worldwide, and its appealed to FedEx. It is because FedEx is a global company; they needed to communicate to customers on global stage. FedEx is recognized by executives and consumers, by sponsoring such huge amount of cost and long run event it make sense bec ause it provides wide and extended exposure. So, this communications can provide new personalized experiential encounters between FedEx and the customers. Integrated marketing Integrated marketing is the process for managing customer relationships that drive brand value. In FedEx, within the marketing department activities are centered on customer segments. Each segment is staffed by a cross-functional team composed of manager, marketer, analyst, agency account executive, and may be a representative from the agency-managed fulfillment house. These cross-functional teams meet as frequently as necessary. E-mail has greatly facilitated this integration. All marketing vendors are connected to FedEx and to each other through the FedEx corporate e-mail system. The marketing communication can provide information to prospective customers. It can let the customers know about the service options available, cost, specific features, functions, and service benefits. FedEx has own customer information services department. It offering a customer service toll-free telephone line for customer questions. It is operated by an automated operator then will prompt the user to a live agent for uses of tracking, claims, scheduling pick-ups, locations, ordering supplies, setting up FedEx accounts, billing etc. However, the customers can get information in FedEx website which is http://www.fedex.com/my/ .One of the roles of marketing communication is persuade target customers that service offers best solution to meet their needs and build relationship with them. The company added on a facility on the official website for consumers to be able to track their packages from the Internet. Marketing at FedEx has two IT work teams supporting its efforts. The teams a re physically located within the marketing building and report to both the IT and marketing organizations. FedEx  marketing mix  strategy  affected the  retention rate  prevailing within the industry.   Marketing communication can also help maintain relationships with existing customers. It requires comprehensive, up-to-date customer database and ability to make use of this in a personalized way. FedEx marketing database contains a complete picture of all the companys customers worldwide, and their FedEx transactions. So, they can turn customer data into customer knowledge, to satisfy the customers needs. e) Marketing communications mix -Personal communications FedEx become a well known company through word of mouth. What really has established a good repute for FedEx is the consistence in providing good quality services  to its consumers. So, the customers will spread the positive words of FedEx to others. FedEx provides excellent  customer care  in this  service-based industry, this enhance an emotional connection between FedEx and its customers. -Advertising Advertising  is a form of  communication  intended to  persuade  an audience to purchase or take some action upon products, ideals, or services. FedEx has the TV commercial video ads. The advertising campaign launched to reflect on the new feature provided by FedEx also identified the expanded international capability of the company, appealing to a  global audience  to try FedEx services.  One of the best known ad campaigns is We Live to Deliver. This creates a huge impact for the company. One of the package deliveries giants biggest web campaigns, which running on You

Violence in the Media :: essays research papers

It often seems like everywhere one looks, violence rears its ugly head. It is seen in the muggings on the streets, physical assaults in back alleys, shootings at schools, and even at home. The last of these, surprisingly, is a major source of violence. In most living rooms there sits an outlet of the most violent behavior and it often goes unnoticed. It is the television and the children who view it are often pulled into its realistic world with sometimes devastating results. More parents are using television as a means of entertaining their children when they are unable to, and the amount of television that children are watching is a growing concern in our society. In 1950, only 10% of American homes had a television and by 1960 the percentage had grown to 90%. Today, 99% of homes have a television. (Note 1) The results of many experiments and research have all shown that television is a major source of violent behavior in children and that the two do, in deed, go hand in hand.   Ã‚  Ã‚  Ã‚  Ã‚  As much as society would like to ignore the fact, violence in the media does affect children. In New York, a 16-year-old boy broke into a cellar. When the police apprehended him and asked him why he was wearing gloves, he replied that he had learned to do so from television as to not leave fingerprints. In Alabama, a nine-year-old boy received a bad report card from his teacher. He suggested sending the teacher poisoned candy in retaliation as he had seen on television the night before. In California, a seven-year-old boy sprinkled broken glass into the stew his family was to eat for dinner. When asked why, he replied that he wanted to see if the results would be the same in real life as they were on television. These are certainly sobering examples of how television can affect a child.   Ã‚  Ã‚  Ã‚  Ã‚  The average child spends approximately 28 hours a week watching television; twice as much time as is spent in school. By the age of 18, one child will have witnessed over 200,000 acts of violence on television, to include 16,000 murders. (Note 2) One might argue that these are impressionable children with no sense of right and wrong; however, some psychologists and psychiatrists feel that continued exposure to such violence might unnaturally speed up the impact of the adult world on the child.

Lost Horizon

Lost Horizon is a utopian fantasy novel, and so the reader must use his/her imagination to help make this unusual world (Shangri-La) believable. It is more cerebral than that According to Steven Silver Reviews on the novel, the monks at Shangri-La believe in a philosophy which is a mix of Christianity and is brought to the valley by the 18th French priest Perrault which is also the name of the French fabulist and the Buddhism which existed before Perrault's arrival. The motto of these monks could best be summed up as â€Å"Everything in moderation, even moderation†, same as what Aristotle believed in his idealism. The novel opens in a gentleman's club in Berlin where four Englishmen have met for the evening. Talk turns to a plane hi-jacking which had occurred in Baskul, India the previous year. When the men realize they all knew one of the kidnap victims, Hugh Conway, the conversation briefly touches on his probable fate. After the group breaks up, one of their number, the author Rutherford, confides to another that he has seen Conway since the kidnapping and goes on to provide a manuscript accounting for Conway's experiences. Conway is among four kidnap victims, the others being Mallinson, his young assistant who is anxious to get back to civilization, Barnard, a brash American, and Miss Brinklow, an evangelist. Conway himself rounds out the group as an established diplomat and stoic. When the plane crashes in the Kuen-Lun Mountains, the quartet is rescued and taken to the hidden lamasery of Shangri-La. Conway is the most adaptable and open-minded character in the book and takes what people say at face value as truth. Conway, Malinson, Barnard, and Ms. Brinklow are four passengers catching a flight out of Baskul as the political and military situation there deteriorates. The plane is being flown by a pilot who appears to be in a trance and taking them drastically off course. A forced landing on a Himilayan mountain top kills the pilot and ruins the plane. The four survivors are rescued and brought to a strange, almost magical, mountain monastery and village. The setting is lush and green despite the altitude. The people placid and friendly, but mysteriously quiet about the prospects for returning to civilization, so remote is the village. Despite his knowledge Conway leaves with Malinson in an attempt to reach India on foot. They are deceived and the journey is a tragic one. Conway managed to reach civilization and then is desperate to leave to make his return back to Shangri-La, to accept his position as successor to the deceased High Lama. Basically, the story is a spiritual journey for those who see what it is they have stumbled upon, Shangri-La: paradise on Earth. Conway is given an audience with the High Lama but remains quiet as to what is going on. People age years instead of decades, there is no crime or war or hunger. The novel teaches us that desire itself corrupts mankind. Buddhism teaches that nirvana is the end of desire for anything at all, even life itself. Hilton takes this idea and uses it to create his utopia. In Shangri-La, no one wants anything because everyone has everything they need. Children are indoctrinated in courtesy and etiquette even when they are still very young. They are taught to share and love. If two men desire the same woman, one is willing to let go. Passion and ambition are not good. The basis of all human emotion is desire, and when all desire is eliminated, you achieve a utopia. People in Shangri-La do not â€Å"do† anything because they do not want anything. They read, listen to music, have discussions and share nature walks, but they do not compete with each other or perform work. Hilton’s utopians live abnormally long lives because they do not experience any tension or yearnings. Reference: Hilton, James (1988). Lost Horizon. Mass Market Paperback. ISBN: 0671664271      

The Secret of Ella and Micha Chapter 15

8 months earlier†¦ Ella â€Å"You're not seriously going to climb up that tree, are you?† Micha frowns at me through the dark. He's dressed in a pair of sexy jeans that make his butt look good and his black t-shirt fits him perfectly. â€Å"You're gonna break your neck.† I rub my hands together and give him a devious look. â€Å"You know how much I love a challenge.† From behind him, the moon shines from the sky and his blonde hair nearly glows. â€Å"Yeah, but you're a little out of it right now and I don't think you should be climbing up any trees.† â€Å"I'll be fine.† I wave him off, pushing the sleeves of my leather jacket up. He always worries about me. I like that he does, but it doesn't mean I always listen to him. â€Å"Besides, if my dad catches me coming in, and he happens to be sober, I'm going to get chewed out for sneaking out and being drunk, especially because I was supposed to be on mom duty tonight.† Gripping a branch, I attempt to wedge my foot up in the tree. But it falls to the ground and I grunt with frustration. Micha laughs, shaking his head as he walks around behind me. â€Å"If you break your neck, pretty girl,† he says. â€Å"It's not my fault.† â€Å"You know your nickname for me is not fitting.† I grab the branch again. â€Å"You need to think of a new one.† He sweeps my hair to the side and puts his lips beside my ear. â€Å"It's completely fitting. You're the most beautiful girl I know, Ella May.† Through my foggy brain, I try to process what he's saying. â€Å"Are you trying to be funny?† He shakes his head. â€Å"I'm being completely serious. But there's no need to panic. I'm sure you'll forget all about it by the time morning rolls around.† I bob my head up and down. â€Å"You're probably right.† He laughs again and his warm breath tickles my ear, sending a shiver through my body. I almost turn around, rip open his shirt, and thrust my tongue into his mouth, but I don't want to ruin our friendship. He's all I have at the moment and I need him more than air. So I bottle my feelings up the best I can. He spreads his fingers across my waist where my shirt rides up, making the situation a little awkward. â€Å"Okay, on the count of three I'm going to boost you into the tree. Be Careful. One†¦ Two†¦ Three†¦Ã¢â‚¬  He lifts me up into the tree and I swing my legs up. The bark scratches at the back of my legs a little and the palms of Micha's hands cup my ass as he pushes me up the rest of the way. It makes me giggle. Once I'm up, he climbs up himself. His hands reunite with my waist and he assists me up the tree and into my window. I tumble through it and onto the floor with his quiet laughter surrounding me. â€Å"You're going to regret this in the morning,† he says with laughter in his voice. â€Å"You're going to have a headache from hell.† I kneel beside the window as he steps back out onto the branch. â€Å"Hey, Micha.† I crook my finger at him and he rolls his eyes, but tolerates me and returns to the windowsill. I throw my arms around his neck. â€Å"You're my hero. You know that?† I kiss his cheek. His skin is so soft. I start to move away when his head turns toward me and our lips connect briefly. When he pulls back, I can't read him at all. â€Å"Sweet dreams, pretty girl.† He grins and climbs back down the tree. My head becomes even foggier as I shut the window. Did he kiss me on purpose? I shake the thought away and wrestle my arms out of my jacket. The house is silent, except for the sound of flowing water coming from the bathroom. I head out into the hall, figuring my mom's left the bath running again. She does that sometimes when she's distracted. The door is locked, so I knock on it. â€Å"Mom, are you in there?† I call out. Water swishes from inside and I realize the carpet beneath my feet is sloshy. I sober up real quick, and rush to my closet to grab a hanger. Stretching it out, I shove the end into the lock of the bathroom. It clicks and I push the door open. The scream that leaves my mouth could shatter the world's happiness into a thousand pieces. But the silence that follows it is enough to dissolve it completely. Micha â€Å"What are you so happy about tonight?† my mom questions when I walk into the house. â€Å"I'm as happy as I always am.† I join her at the kitchen table and steal a cookie from a plate. She takes off her glasses and rubs the sides of her nose. There's a calculator, a checkbook, and a whole lot of bills stacked in front of her. â€Å"No, I haven't seen you smile like this in a while.† â€Å"I just had a really good night.† I take out my wallet and hand my mom a couple of twenties and a hundred dollar bill. â€Å"Here, this is what I got for working a weekend at the shop.† My mom shakes her head and tosses the money in my direction. â€Å"Micha Scott, I'm not going to take my son's money.† I throw it on top of the bills and push away from the table. â€Å"Yes, you are. I want to help out.† â€Å"Micha I – â€Å" â€Å"Stop arguing and take it young lady,† I warn with humor in my tone. She sighs, defeated, and collects the money. â€Å"You're a good son. Do you know that?† â€Å"Only because I was taught to be.† I head for my room, but hear a scream from outside. I backtrack into the kitchen. â€Å"Did you just hear that?† My mom's eyes are wide as she stares at the back door. â€Å"I think it came from the Daniel's house.† A billion different scenarios rush through my head as I run outside, hop the fence, and burst into her house. â€Å"Ella!† It's quiet, except for water running upstairs. I dash up the staircase, skipping steps. â€Å"Ella†¦Ã¢â‚¬  My body chills like ice. Ella is standing in the doorway and her mom is in the bathtub filled with red water that's spilling out all over the floor. â€Å"Ella, what happened?† She flinches and then turns to me. Her pupils have taken over her eyes and the look on her face will haunt me for the rest of my life. â€Å"I think she killed herself,† she says numbly and holds out her hands, which are smudged with blood. â€Å"I checked her pulse and she doesn't have one.† I take out my cell phone and call 911. When I hang up, Ella collapses into my arms and stays there, unmoving until the ambulance shows up. She doesn't cry – she barely breathes and it nearly kills me because I can't do anything to help her.

Free Essays on The American Diner

Andrew Hurley’s classic essay â€Å"From Hash House to Family Restaurant: The Transformation of the Diner and Post-World War II Consumer Culture† describes the rise of the American diner and its coinciding idea of American Society. Hurley attempts to show similarities between American culture at the time and the change of how people view public dining. With the end of World War II a new consumer based society emerged. This created a large middle class with emphasis on the nuclear family. Due to these changes in the household many people began to look at things differently. The American diner then and now is a perfect example of these changes. The diner we know today contains qualities that are very attractive to people of all walks of life. Fast friendly service, decent food, cheap prices, and its clean cut appearance can interest anyone with an empty stomach. However this diner as we know it did not come easily. As with many things it has evolved over time adhering to what the public wants and what can sell. In the essay Hurley describes the beginning of diners to come from an evolution of lunch trucks outside dense commercial and industrial work sites. Visited daily by mostly male factory workers it was an informal place to get a quick bite to eat and converse with fellow workers. With the end of the war came many jobs and prosperity for many people. Our society was now one based on buying instead of saving. People became more efficient and less afraid of the outside world. The growing country and its workers needed places like these lunch trucks in order to go about there everyday lives. Here is when entrepreneurs saw an opportunity to make some money. By centralizing these trucks and extending their cooking facilities owners were now able to accommodate many more patrons. As the years went by these lunch trucks expanded into buildings with the same idea. The crowds they attracted were made up of all blue collar men. Due to this... Free Essays on The American Diner Free Essays on The American Diner Andrew Hurley’s classic essay â€Å"From Hash House to Family Restaurant: The Transformation of the Diner and Post-World War II Consumer Culture† describes the rise of the American diner and its coinciding idea of American Society. Hurley attempts to show similarities between American culture at the time and the change of how people view public dining. With the end of World War II a new consumer based society emerged. This created a large middle class with emphasis on the nuclear family. Due to these changes in the household many people began to look at things differently. The American diner then and now is a perfect example of these changes. The diner we know today contains qualities that are very attractive to people of all walks of life. Fast friendly service, decent food, cheap prices, and its clean cut appearance can interest anyone with an empty stomach. However this diner as we know it did not come easily. As with many things it has evolved over time adhering to what the public wants and what can sell. In the essay Hurley describes the beginning of diners to come from an evolution of lunch trucks outside dense commercial and industrial work sites. Visited daily by mostly male factory workers it was an informal place to get a quick bite to eat and converse with fellow workers. With the end of the war came many jobs and prosperity for many people. Our society was now one based on buying instead of saving. People became more efficient and less afraid of the outside world. The growing country and its workers needed places like these lunch trucks in order to go about there everyday lives. Here is when entrepreneurs saw an opportunity to make some money. By centralizing these trucks and extending their cooking facilities owners were now able to accommodate many more patrons. As the years went by these lunch trucks expanded into buildings with the same idea. The crowds they attracted were made up of all blue collar men. Due to this...

The Recession in the UK Essay Example | Topics and Well Written Essays - 1000 words

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Cognitive Bias Essay Example | Topics and Well Written Essays - 500 words

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West and the World Assignment Example | Topics and Well Written Essays - 250 words

West and the World - Assignment Example The authors explained the effects of decolonization by focusing on the impacts colonization on countries. Decolonization is perceived as had a key influence on the lack of economic growth in Egypt (Smith et al. 3). After Gamal Abdel Nasser took over the reins in Egypt the result was that Britain persuaded the U.S. not to support the development of Suez Canal, to counter the takeover of the Suez Canal by Nasser administration. Further, the British did not believe that Egypt could manage such a vast project. Pan-Arab nationalism offers alternatives to the communist capitalist societies and politics. President Sukarno argues that decolonization can create an alternative to US and USSR ideologies and include; fear of ideologies, fear of hydrogen bomb and fear of the future. This is evidenced by the fact that vast areas of Africa and Asia lack freedom, and resulting in a third wave of nationalism. Hence, nations lack economic control, physical control and intellectual control, which minimizes the potential of communities to develop. As people viewed decolonization as the source result of nationalism, and freedom from oppression, the resulting economic impacts had not been accounted for and the assumed colonial Free states experience several social, economic and political problems. Richard Wright argues that decolonization has had an impact on racial issues. World conferences are held based on racial, social and religious backgrounds of societies. These conferences are the centers for making essential world decisions, but they have discriminations on individuals based on their racial and religious backgrounds. Tolerance of the differences unified around the vision of racial diversification. For example, in French, there were several torture cases based on racial backgrounds of individuals. These depict social injustice. Decolonization herald new insights into the world political system as it ushered in new forms of government free of

The rocking horse winner bylawrence Essay Example for Free

The rocking horse winner bylawrence Essay Research paper: compare and contrast :The rocking horse winner bylawrence, and The lottery by jackson BY 210775 Just We Three The Savior is not a silent observer. He Himself knows personally and infinitely the pain we face. Monday, November 19, 2012 Compare and Contrast A paper from my English Literature and Composition class this summer Abstract In Graham Greenes The Destructors and Richard Connells The Most Dangerous Game Rainsford and Trevor (better known as T. are each faced with a moral ilemma. Each character is confronted with a post-war scenario. While T. is immersed in it, living in a post-war London, and striving to fit in with his peers; Rainsford faces an opponent who survived the overthrow of the Czar and continued to pursue his favored sport despite societal acceptance. T. is from a higher social status than that of his peers and must find a way to fit in and earn their respect. Rainsford is shipwrecked on an island with a big game hunter and must survive the ost challenging hunt of his life. The purpose of this essay is to compare the way these moral dilemmas affect each character, how they address the struggle, how they internalize their perception, and how they work toward resolution with their inner conflict. 1 . Adapting to challenges (both key individuals) a. Rainsford is successful 2. Character Analysis a. Trevor-cultured hoodlum b. Rainsford-cultured hunter 3. Conflict a. Rainsford

Difference Between Memory And Data Storage Computer Science Essay

Difference Between Memory And Data Storage Computer Science Essay The terms memory and data storage are often confused. Both memory and data storage are means by which a computer keeps data used to perform tasks. Both of them are measured in bytes. The term memory refers to the amount of Random Access Memory (RAM) but also includes Read-Only Memory (ROM) installed in the computer, whereas the term storage refers to the capacity of the computers hard disk. Figure 12: Difference between Memory and Data Storage For example, in figure 12, the file cabinet represents the computers hard disk, which provides storage for all the files and information we need in your office. When we come in to work, we take out the files we need from storage and put them on our desk for easy access while we work on them. The desk is like memory in the computer. It holds the information and data we need to have handy while youre working. The main difference between memory and data storage is their function. Storage is used to hold all the computers information. Data stored in the hard disk is permanent and it is not lost when the computer is turned off. When we delete a file, only the access to that file is removed, not the information itself. To permanently delete a file, the hard disk must be formatted or overwritten. It is even possible that even though a disk has been formatted, an expert can still view the information. Memory and data storage can work together. When the computer does not have enough RAM to support its processes, it converts a portion of the hard disk into virtual memory. Virtual memory acts the same way RAM does. However, since it is a part of the hard disk, using virtual memory slows the computer down. 2.2 Internal Memory and External Memory Computer internal memory is used to store data that is used by the system at startup and to run various types of programs such as the operating system. 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Historically, memory has been called core, main memory, real storage or internal memory while storage devices have been referred to as secondary storage, external memory or peripheral storage. 2.3.1 Primary Storage In computer memory the term primary storage or primary memory is used for the information in physical systems which function at high-speed as a difference from secondary storage. Primary storage often referred to simply as memory, is the only one directly accessible to the CPU. The CPU continuously reads instructions stored there and executes them as required. Main memory is directly or indirectly connected to the central processing unit via a memory bus. It is actually two buses, an address bus and a data bus. The CPU firstly sends a number through an address bus, a number called memory address that indicates the desired location of data. Then it reads or writes the data itself using the data bus. Additionally, a memory management unit (MMU) is a small device between CPU and RAM recalculating the actual memory address, for example to provide an abstraction of virtual memory or other tasks. 2.3.2 Secondary Storage Secondary storage or secondary memory is physical devices for program and data storage which are slow to access but offer higher memory capacity. It differs from primary storage in that it is not directly accessible by the CPU. The computer usually uses its input/output channels to access secondary storage and transfers the desired data using intermediate area in primary storage. Secondary storage does not lose the data when the device is powered down because it is non-volatile. In modern computers, hard disk drives are usually used as secondary storage and it is typically about a million times slower than memory. Some other examples of secondary storage technologies are USB flash drives, floppy disks, magnetic tape, paper tape, punched cards, standalone RAM disks, and Iomega Zip drives. 2.3.3 Tertiary storage Tertiary storage or tertiary memory provides a third level of storage. Typically it involves a robotic mechanism which will mount and dismount removable mass storage media into a storage device according to the systems demands, these data are often copied to secondary storage before use. It is much slower than secondary storage. This is primarily useful for extraordinarily large data stores, accessed without human operators. When a computer needs to read information from the tertiary storage, it will first consult a catalog database to determine which tape or disc contains the information and then the computer will instruct a robotic arm to fetch the medium and place it in a drive. When the computer has finished reading the information, the robotic arm will return the medium to its place in the library. 2.3.4 Off-line storage Off-line storage is computer data storage on a medium or a device that is not under the control of a processing unit. The medium is recorded, usually in a secondary or tertiary storage device and then physically removed or disconnected. It must be inserted or connected by a human operator before a computer can access it again. Unlike tertiary storage, it cannot be accessed without human interaction. Off-line storage is used to transfer information. Additionally, in case a disaster like a fire destroys the original data, a medium in a remote location will probably be unaffected, enabling disaster recovery. In modern personal computers, most secondary and tertiary storage media are also used for off-line storage. Optical discs and flash memory devices are most popular, and to much lesser extent removable hard disk drives. In enterprise uses, magnetic tape is predominant. Older examples are floppy disks, Zip disks, or punched cards. 2.4 Characteristics of Storage 2.4.1 Volatility Volatile memory is computer memory that requires power to maintain the stored information and non-volatile memory is computer memory that can retain the stored information even when not powered. That is why the contents of RAM are erased when the power of the computer is turned off but ROM holds its data indefinitely. The fastest memory technologies of today are volatile ones. Non-volatile memory is suitable for long-term storage of information. 2.4.2 Mutability Read/write storage or mutable storage allows information to be overwritten at any time. A computer without some amount of read/write storage for primary storage purposes would be useless for many tasks. Modern computers typically use read/write storage also for secondary storage. Read only storage retains the information stored at the time of manufacture, and allows the information to be written only once at some point after manufacture. These are called immutable storage. Immutable storage is used for tertiary and off-line storage. Examples include CD-ROM and CD-R. Slow write, fast read storage is the read/write storage which allows information to be overwritten multiple times, but with the write operation being much slower than the read operation. Examples include CD-RW and flash memory. 2.4.3 Accessibility In random access, any location in storage can be accessed at any moment in approximately the same amount of time. Such characteristic is well suited for primary and secondary storage. Most semiconductor memories and disk drives provide random access. In sequential access, the accessing of pieces of information will be in a serial order, one after the other, therefore the time to access a particular piece of information depends upon which piece of information was last accessed. Such characteristic is typical of off-line storage. 2.4.4 Addressability In modern computers, location-addressable storage usually limits to primary storage. Each individually accessible unit of information in storage is selected with its numerical memory address. In modern computers, secondary, tertiary and off-line storage use files addressable systems. Information is divided into files of variable length, and a particular file is selected with human-readable directory and file names. Content-addressable storage can be implemented using software or hardware, hardware being faster but more expensive option. Each individually accessible unit of information is selected based on the basis of the contents stored there. 2.4.5 Capacity The total amount of stored information that a storage device or medium can hold is raw capacity. Memory storage density is a measure of the quantity of information bits that can be stored on a given length of track, area of surface, or in a given volume of a computer storage medium. Generally, higher density is more desirable, for it allows greater volumes of data to be stored in the same physical space. Density therefore has a direct relationship to storage capacity of a given medium. 2.4.6 Performance Latency is a measure of time delay experienced in a system, the precise definition of which depends on the system and the time being measured. The time it takes to access a particular location in storage. The relevant unit of measurement is typically nanosecond for primary storage, millisecond for secondary storage, and second for tertiary storage. It may make sense to separate read latency and write latency, and in case of sequential access storage, minimum, maximum and average latency. In communication networks, such as Ethernet or packet radio, throughput or network throughput is the average rate of successful message delivery over a communication channel. In computer data storage, throughput is usually expressed in terms of megabytes per second, though bit rate may also be used. As with latency, read rate and write rate may need to be differentiated. Also accessing media sequentially, as opposed to randomly, typically yields maximum throughput. 2.5 Fundamental Storage Technologies The most commonly used data storage technologies are semiconductor, magnetic, and optical, while paper still sees some limited usage. Some other fundamental storage technologies have also been used in the past or are proposed for development. 2.5.1 Semiconductor Semiconductor memory is an electronic data storage device, often used as computer memory, implemented on a semiconductor-based integrated circuit. A semiconductor memory chip may contain millions of tiny transistors or capacitors. It is made in many different types and technologies. Semiconductor memory has the property of random access, which means that it takes the same amount of time to access any memory location. Semiconductor memory also has much faster access times than other types of data storage. A byte of data can be written to or read from semiconductor memory within a few nanoseconds, while access time for rotating storage such as hard disks is in the range of milliseconds. For these reasons it is used for main computer memory or primary storage, to hold data the computer is currently working on, among other uses. 2.5.2 Magnetic Magnetic storage uses different patterns of magnetization on a magnetically coated surface to store information. Magnetic storage is non-volatile. The information is accessed using one or more read/write heads which may contain one or more recording transducers. A read/write head only covers a part of the surface so that the head or medium or both must be moved relative to another in order to access data. 2.5.3 Optical Optical storage is a term from engineering referring to the Storage of data on an optically readable medium. Data is recorded by making marks in a pattern that can be read back with the aid of light, usually a beam of laser light precisely focused on a spinning disc. An older example, that does not require the use of computers, is microform. 2.5.4 Paper Paper data storage refers to the use of paper as a data storage device. This includes writing, illustrating, and the use of data that can be interpreted by a machine or is the result of the functioning of a machine. Paper data storage, typically in the form of paper tape or punched cards, has long been used to store information for automatic processing, particularly before general-purpose computers existed. Information was recorded by punching holes into the paper or cardboard medium and was read mechanically to determine whether a particular location on the medium was solid or contained a hole Apr 14 2 Computer Organization and Architecture Facebook Twitter Google Tumblr Computer Memory Chapter 1: Introduction to Computer Memory Figure 1: An Imaginary Computer Memory To know about the detail of computer memory, first of all we should know what is memory? and then what is computer memory?. As we know the memory is a power to remember things. In psychology, memory is the process by which information is encoded, stored, and retrieved. But in computing, memory refers to the physical devices used to store programs or data on a temporary or permanent basis for use in a computer or other digital electronic device. Computer data storage, often called storage or memory. It is a core function and fundamental component of computers. A computers memory can be said as a list of cells into which numbers can be placed or read. Each cell has a numbered address and can store a single number. In almost all modern computers, each memory cell is set up to store binary numbers in groups of eight bits. A bit is the basic unit of information in computing and telecommunications. A bit can have only two values, either 1 or 0. Eight bits form a byte. Each byte is able to represent 256 different numbers either from 0 to 255 or à ¢Ã‹â€ Ã¢â‚¬â„¢128 to +127. To store larger numbers several consecutive bytes typically two, four or eight may be used. When negative numbers are required they are usually stored in tows complement notation which is a mathematical operation on binary numbers. A computer can store any kind of information in memory if it can be represented numerically. The information stored in memory may represent practically anything. Letters, numbers, even computer instructions can be placed into memory with equal ease. A computer consists of at least one processing element, typically a central processing unit (CPU) and some form of memory. Since the CPU does not differentiate between different types of data, it is the softwares responsibility to give significance to what the memory sees as nothing but a series of numbers. Modern computers have billions or even trillions of bytes of memory. In computer architecture, the CPU contains a special set of memory cells which is called registers. A processor register can be read and written too much faster than the main memory area. Registers are used for the most frequently needed data items to avoid having to access main memory every time data is needed. 1.1 First Computer Memory The first computers were often very large, usually as big as a desk or even a room and had minimal processing capability. These early computers were built to work on specific problems or solve certain types of equations and not much more. The first computers used punch cards for input and had very limited memory for processing. The average memory in the first computers was between three and forty five kilo-bits Memory was used to store data in the processing of linear equations, and the results were then printed in binary. When compared to the computers available today, the first computers do not seem very technologically advanced, but at the time they were created these first computers were engineering masterpieces. Many of the concepts created when building early computers are still in use in modern computing technology. The Atanasoff Berry Computer (ABC) credited with being the very first computer. The ABC had a whopping 3000 bits of memory which allowed it to process sixty items at one time. Other early computers had more memory. Some has high as forty five kilobits, which allowed them to process several more words of data in a shorter amount of time increasing the overall processing speed of the system. Without the first computers and their ability to make simple calculations, the technology we use today might not be as advanced as it has become. 1.2 History of Computer Memory In 1940s memory technology mostly permitted few bytes capacity. The first electronic programmable digital computer the ENIAC (ElectronicNumericalIntegratorandComputer) using thousands of octal base radio vacuum tubes. In electronics, a vacuumtube is a device controlling electric current through a vacuum in a sealed container. The ENIAC could perform simple calculations involving 20 numbers of ten decimal digits which were held in the vacuum tube accumulators. The next significant advance in computer memory delaylinememory. It was a form of computer memory used on some of the earliest digital computers. Like many modern forms of electronic computer memory, delay line memory was a refreshable memory but it was opposed to modern random access memory. Delay line memory was sequential access. Delay lines could store bits of information within a quartz and transfer it through sound waves propagating through mercury. Delay line memory would be limited to a capacity of up to a few hundred thousand bits to remain efficient. In 1946 two alternatives to the delay line, the Williams tube and Selectron tube, both using electron beams in glass tubes for storage. The Williams tube would prove more capacious than the Selectron tube because the Selectron was limited to 256 bits, while the Williams tube could store thousands. It was also less expensive than Selectron tube. To find non-volatile memory Jay Forrester, Jan A. Rajchman and An Wang developed magnetic core memory in the late 1940s. It was allowed for recall of memory after power loss. Magnetic core memory would become the dominant form of memory until the development of transistor-based memory in the late 1960s. 1.2. 1 Historical Development of Computer Memory Computer memory is much more than DRAM or Flash. It has come a long way up until the origins of todays omnipresent memory technologies. If we take it more than 160 years back in time and revisit the milestones of computer memory technology then products we may have never heard of. 1.2.1.1 Punch Cards Figure 2: Punch Cards Apunched card is a piece ofstiff paper that contains digital information represented by the presence or absence of holes in predefined positions. Earlydigital computers used punched cards as the primary medium for input of bothcomputer programs anddata. In 1837 Charles Babbage first purposed the Analytical Engine, which was the first computer to use punch cards as memory and a way to program the computer. Punch cards also known as Hollerith cardsand IBM cardsare paper cards containing several punched holes that where originally punched by hand and later by computers that represent data. Hollerithspunchcardsused in the 1890 census had round holes, 12 rows and 24 columns. The IBMpunchedcard designed in 1928, had rectangular holes, 80 columns with 12 punch locations and each one character to each column. So 80 x 12 = 960, this gives us a maximum capacity of 960 bits or 125 bytes of data. The use of punch cards predates computers. They were used as early as 1725 in the textile industry f or controlling mechanized textile looms. From the 1900s, into the 1950s, punched cards were the primary medium for data entry,data storage, and processing in institutional computing. As of 2012, some voting machinesstill utilize punched cards to input data. During the 1960s, the punched card was gradually replaced by magnetic tape. 1.2.1.2 Drum Memory Figure 3: DrumMemory Drummemory is an obsolete magnetic data storage device. A drum is a large metal cylinder that is coated on the outside surface with a ferromagnetic recording material. It could be considered the precursor to the hard disk platter, but in the form of a drum rather than a flat disk. In most cases a row of fixed read-write heads runs along the long axis of the drum, one for each track. The drums of the Atanasoff-Berry Computer stored information using regenerative capacitor memory. Regenerativecapacitormemory is a type of computer memory that uses the electrical property of capacitance to store the bits of data. A difference between most drums and a modern hard disk drive is that on a drum there was a track per head so that the heads do not have to move to the track to access data. Head per track disks were used mostly for paging. Particularly while drums were used as main working memory, programmers often took to positioning code onto the drum in such a way as to reduce the amount of t ime needed to find the next instruction. In 1932 Austrian IT engineer Gustav Tauschek invented the first widely used computer memory, called drum memory. In 1942 John Atanasoff successfully tests the Atanasoff-Berry Computer (ABC) which was the first computer to use regenerative capacitor drum memory. It was widely used in the 1950s and 60s as the main working memory of computers. Tauscheks original drum memory had a capacity of about 500,000 bits or 62.5 kilobytes. One of the early mass-produced computers, IBM 650, had about 8.5 kilobytes of drum memory, which in a later model was doubled to about 17 kilobytes. Some drum memories were also used as secondary storage. Drums were later replaced as the main working memory by memory such as core memory. 1.2.1.3 Williams Tube Figure 4: Williams Tube Freddie Williams applies for a patent on his cathode-ray tube (CRT) storing device in 1946. The device that later became known as the Williams tube or Williams- Kilburn tube. It was used as a computer memory to electronically store binary data. It was the first random-access digital storage device. The Williams tube depends on an effect called secondary emission. When a dot is drawn on a cathode ray tube, the area of the dot becomes slightly positively charged and the area immediately around it becomes slightly negatively charged, creating a charge well which is unable to convert to another type of energy. The charge well remains on the surface of the tube for a fraction of a second, allowing the device to act as a computer memory. The charge well lifetime depends on the electrical resistance of the inside of the tube. By drawing a second dot immediately next to the first one the dot can be erased. Information is read from the tube by means of a metal pickup plate that covers the face of the tube. Each time a dot is created or erased, the change in electrical charge induces a voltage pulse in the pickup plate. There is no practical restriction in the order of positions so it is called à ¢Ã¢â€š ¬Ã‚ ³random-accessà ¢Ã¢â€š ¬Ã‚ ³ nature of the lookup. Reading a memory location creates a new charge well, destroying the original contents of that location, and so any read has to be followed by a write to reinstate the original data. Since the charge gradually leaked away, it was necessary to scan the tube periodically and rewrite every dot. Some Williams tubes were made from radar-type cathode ray tubes with a phosphor coating that made the data visible. Each Williams tube could store about 512-1024 bits of data. 1.2.1.4 Selectron Tube Figure 5: Selectron Tube Between 1946 and 1953 Jan Rajchman begins his work on developing the Selectron tube. The original 4096-bit Selectron was a large, 5 inch by 3 inch vacuum tube with a cathode running up the middle, surrounded by two separate sets of wires forming a cylindrical grid, a dielectric material outside of the grid, and finally a cylinder of metal conductor outside the dielectric, called the signal plate. The smaller capacity 256-bit system was constructed similarly, but built in a planar fashion rather than cylindrical,resulting in an even larger vacuum tube. The device used an indirectly heated cathode running up the middle, surrounded by two separate sets of wires and offered a storage capacity of 4096 bits to 256 in the proposed production device. The Williams tube was an example of a general class of cathode ray tube (CRT) devices known as storage tubes. The primary function of a conventional CRT is to display an image by lighting phosphor using a beam of electrons fired at it from an el ectron gun at the back of the tube. Like the Williams Kilburn tube, the Selectron was also a random access storage device. Because of the popularity of magnetic core memory at the time, the Selectron tube was never put into mass production. 1.2.1.5 Magnetic-core Memory Figure 6: Magnetic-core Memory Second major milestone in modern computer memory technology was magnetic core memory which was widely adopted. Core memory or magnetic core memory became a widespread form of random-access memory, relying on an array of magnetized rings and was invented in 1947 and developed up until the mid-1970s. It is said to be non-volatile and will not lose its contents when the power is removed. The term core comes from conventional transformers whose windings surround a magnetic core. The basic principle of core memory was using a core as a ring of ferrite that could be magnetized in one of two directions. As a result, the memory was able to store digital information either a 1 or 0. In core memory the wires pass once through any given core, they are single turn devices. The core can take two states, encoding one bit, which can be read when selected by a sense wire. When the core is read, it is reset to a zero which is known as destructive readout. Circuits in the computer memory system then r estore the information in an immediate re-write cycle. Magnetic core memory was initially very expensive to fabricate but prices dropped as the market developed. It was the standard form of memory system until displaced by solid-state memory in integrated circuits, starting in the early 1970s. 1.2.1.6 Random access Memory Figure 7: Random access Memory Random-access memory (RAM) is a form of computer data storage. A random-access device allows stored data to be accessed directly in any random order. Today, random-access memory takes the form of integrated circuits which is a set of electronic circuits on one small plate or chip of semiconductor material, normally silicon. One distinguishing characteristic of RAM is that it is possible both to read data from the memory and to write new data into the memory easily and rapidly. Both the reading and writing are accomplished the use of electrical signals. The other distinguishing characteristic of RAM is that it is volatile. A RAM must be provided with a constant power supply. If the power is interrupted, then the data are lost. Thus, RAM can be used only as temporary storage. The three main forms of modern RAM are static RAM (SRAM), dynamic RAM (DRAM) and phase-change memory (PRAM). In SRAM, a bit of data is stored using the state of a flip-flop. This form of RAM is more expensive to produce but is generally faster and requires less power than DRAM. In modern computers, it is often used as cache memory for the CPU. DRAM stores a bit of data using a transistor and capacitor pair which together comprise a memory cell. The capacitor holds a high or low (0 or 1) charge and the transistor acts as a switch that lets the control circuitry on the chip read the capacitors state of charge or change it. Phase-change memory is also known as PRAM, is a type of non-volatile random-access memory. PRAM can offer much higher performance in applications where writing quickly is important, both because the memory element can be switched more quickly and also because single bits may be changed to either 1 or 0 without needing to first erase an entire block of cells. PRAMs high performance, thousands of times faster than conventional hard drives, makes it particularly interesting in nonvolatile memory roles that are currently performance-limited by memory access timing. ECC memory, which can be either SRAM or DRAM, includes special circuitry to detect or correct random faults or memory errors in the stored data, using parity bits or error correction code. A parity bit or check bit is a bit added to the end of a string of binary code that indicates whether the number of bits in the string with the value one is even or odd. Parity bits are used as the simplest form of error detecting code. In information theory and coding theory with applications in computer science and telecommunication, error detection and correction or error control are techniques that enable reliable delivery of digital data over unreliable communication channels. Many computer systems have a memory hierarchy consisting of CPU registers, on-die SRAM caches, external caches, DRAM, paging systems and virtual memory or swap space on a hard drive. This entire pool of memory may be referred to as RAM by many developers. 1.2.1.7 Read Only Memory Figure 8: Read Only Memory Read-only memory (ROM) is a class of storage medium used in computers. Data stored in ROM cannot be modified, or can be modified only slowly or with difficulty. It is really only suitable for storing data which is not expected to need modification for the life of the device. When only a small number of ROMs with particular memory content is needed, a less expensive alternative is the programmable ROM (PROM). Like the ROM, the PROM is nonvolatile and may be written into only once. For the PROM, the writing process is performed electrically and may be performed by a supplier or customer at a time later than the original chip fabrication. Special equipment is required for the writing or programming process. Another variation on read only memory is the read mostly memory, which is useful for applications in which read operations far more frequent than write operation but for which nonvolatile storage is required. There are three common forms of read mostly memory, they are EPROM, EEPROM and flash memory. The optically erasable programmable read only memory (EPROM) is read and written electrically, as with PROM. However, before a write operation, all the storage cells must be erased to the same initial state by exposure of the packaged chip to ultraviolet radiation. Erasure is performed by shining an intense ultraviolet light through a window that is designed into the memory chip. This erasure process can be performed repeatedly. It has the advantage of the multiple update capability. A more attractive form of read mostly memory is electrically erasable programmable read only memory (EEPROM). This is a read mostly memory that can be written into at any time without erasing prior contents, only the byte or bytes addressed are update. The write operation takes considerably longer than the read operation, on the other of several hundred microseconds per byte. The EEPROM combines the advantage of nonvolatility with the flexibility of being updatable in place, using ordinary bus control, address, and data lines. It is suppor